In-stream video on Audience Network
30/11/2019
Use the in-stream video placement on Audience Network to show video ads to people while they're watching videos on websites and apps outside of Facebook.
- Audience Network allows you to use the same targeting as Facebook to reach people across a wide variety of apps and websites that use Facebook's ad network.
- Your video ads will be shown before and/or during video content that people have chosen to watch on the Audience Network publisher's app or website.
- To deliver within the Audience Network in-stream video placement, your video should include sound and be 5-30 seconds long when choosing just the in-stream video placement or 5-120 seconds long when using the automatic placements option.
In-stream video ads are also available for videos shared on Facebook. Learn more about in-stream video ads on Facebook.
Selecting the Audience Network in-stream video placement
- Go to Ads Manager and create a new campaign or ad.
- If you choose to use automatic placements, you can choose any of the following objectives:
- Video Views
- Reach
- Brand Awareness
- Post Engagement
- Fill in the details of your campaign, including your audience, budget and schedule.
In the Placements section, you can choose where your ad will appear.
Audience Network's in-stream is included in automatic placements, or you can select it manually by clicking Edit placements.
- Add your video ad, headline, text and any call to actions that may be available. Reminder: Video ads must include sound and be 5-30 seconds when choosing the in-stream video placement on its own or 5-120 seconds when using the automatic placements option. Learn more about video requirements for in-stream video.
- In Ads Manager, click Place Order.
Learn more:
- If there are certain types of content that you don't want your ads appearing alongside, learn about brand safety controls
- Enrol in the Blueprint course Build your brand with in-stream video ads
* Nguồn: Facebook