How It's Used

Total conversions lets you see how many conversions you have prior to applying an attribution window or model. You can use it as a baseline value when comparing different attribution windows or models to see how they change the number of conversions you measure.

How It's Calculated

Total conversions are calculated as the sum of conversions and unattributed conversions, based on data received from your Facebook tracking including pixels, apps, and offline data.

Related Metrics

• Khoảng thời gian phân bổ
• Lượt click
• Chuyển đổi
• Lượt hiển thị
• Unattributed Conversions

Further Reading

• About attribution
• About attribution models
• Analyzing attribution results