About standard events and standard event conversion value metrics
Events are actions that happen on your website, either as a result of Facebook ads (paid) or organic reach (unpaid). Standard events enable you to track specific customer actions, optimise for conversions and build audiences to drive business outcomes with Facebook advertising.
Today, standard event metrics are channel-specific. However, people's behaviour is becoming increasingly omni-channel: a person can see an ad on mobile, click to view content on mobile, then complete the purchase transaction on web or offline or sometimes both. To help advertisers better measure this complex path to purchase, we will be adding omni-channel total, conversion value and custom event metrics to our existing standard event metrics.
| Omni-channel standard and custom events metrics available after 10 September 2018 | Omni-channel standard events conversion value metrics available after 10 September 2018 |
|---|---|
Cost per comment Achievements unlocked Adds of payment info Adds to basket Adds to wishlist App activations App installs Checkouts initiated Content views Credit spends Leads Levels achieved Purchases Ratings submitted Registrations completed Searches Tutorials completed Unique tutorials completed Unique achievements unlocked Unique adds of payment info Unique adds to basket Unique adds to wishlist Unique app activations Unique checkouts initiated Unique content views Unique credit spends Unique levels achieved Unique purchases Unique ratings submitted Unique registrations completed Unique searches Custom events Mobile app custom events | Achievements unlocked conversion value Adds of payment info conversion value Adds to basket conversion value Adds to wishlist conversion value App activations conversion value Checkouts Initiated conversion value Content views conversion value Credit spends conversion value Leads conversion value Levels achieved conversion value Purchases conversion value Ratings submitted conversion value Registrations completed conversion value Searches conversion value |
Note: The mobile app custom events metric will replace the current other mobile app actions metric to reduce confusion with the use of "Other" in the offline channel context.
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* Nguồn: Facebook