How It's Used

On-screen impressions measures how many of your ads appeared in the viewable area of a person's screen. This metric can be used to see how efficiently you're reaching people and how many people had the opportunity to see your ad.

How It's Calculated

On-screen impressions are counted when there is at least 1 pixel on the screen for any amount of time and our system can verify that it was served to a person. You must use the javascript tag, which allows us to detect if your ad appeared on-screen.

This metric is the same as Impressions in Facebook ads reporting.

Related Metrics

• Lượt hiển thị
• Measurable Impressions
• Lượt hiển thị được phân phối cho một người
• Waste Impressions

Further Reading

• About reach and frequency
• Analyzing reach and frequency results
• Creating and analyzing reach overview custom reports