How it's calculated

The metric counts multiple types of clicks on your ad, including certain types of interactions with the ad container, links to other destinations and links to expanded advertising experiences. It includes:

• Link clicks
• Clicks to the associated business Page profile or profile picture
• Post reactions (such as likes or loves)
• Comments or shares
• Clicks to expand media (such as photos) to full screen
• Clicks to take actions identified as your campaign objective (such as liking your Page for a Page engagement campaign)

Related metrics

• CPC (all)
• CTR (all)
• Post engagement
• Link clicks

Further reading

• What's the difference between "Clicks (all)" and "Link clicks"?
• What's the difference between link clicks and outbound clicks?