Create a collection ad with dynamic ads targeting

30/11/2019

You can create a collection ad using dynamic ads targeting, either by retargeting people who have expressed interest in your products before or by targeting a broad audience of people who may be interested in similar products to yours.

Collection includes a Canvas that opens instantly when someone interacts with your ad on a mobile device. You can start with a template or use a custom layout to feature images, videos, products and call-to-action buttons that link to your website or app. In this article, you'll learn how to create a collection using one of the templates:

  • Sell products (grid layout): Showcase products in a grid layout so that people can browse more of your products in one place. When you use this layout, you can show up to 50 products from your catalogue.
  • Sell products (lifestyle layout): Let people explore your products in action by featuring them in lifestyle images. When you use this layout, you can tag products in the lifestyle images from your catalogue, providing an interactive shopping experience to people who view the ad.

In this article:

Before you begin

To use dynamic ads targeting in your collection ad, you need:

  • A catalogue. A catalogue contains product information for all items that you'd like to advertise with your Facebook ads.
  • The Facebook pixel. The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising and understand the actions people take on your website.
  • Ad images and/or videos. The images or videos will be used for the main creative that appears above the four images when people scroll through News Feed and find your ad, and when they open up your collection ad. For video, 1:1 or 16:9 aspect ratios are recommended. For images, an image size of 1,200 x 628 pixels is recommended.

Get started

To begin creating your collection ad:

  1. Go to Ads Manager.
  2. Click + Create.
  3. Choose Catalogue Sales as your objective, select the catalogue that you want to use with your ad and then click Continue.
  4. Choose the product set that you want to promote in your ad.
  5. Choose the audience, budget and schedule for your ad set, and then click Continue.
Next, finish creating your collection ad by selecting a template and filling in all required details.

Create a collection ad with dynamic ads targeting

Select one of the topics below to expand setup instructions for the template that you're using in the collection ad.

Sell products: Grid layout
  1. Choose the Facebook Page representing your business, then choose Collection.

  2. In the Full-screen experience section, click the Create new tab.
  3. Hover over Sell products: Grid layout and click Use template.

  4. Create your Canvas for the collection ad. While you create your Canvas, you'll see updates being made in the preview. You can fill in these details:

    • Cover image or video: Choose the main image or video that appears above the row of four images when people scroll through News Feed and find your ad. You can choose a single image, single video, slideshow or 360 video.
    • Product: Click Show advanced options to update the Product headline and Product description fields in your collection ad. For example, you can remove product prices from the Product Description if pricing for your products is different based on region. While you can remove the Product Description, the Product Headline is required and can't be removed.

      Note: To change your catalogue or product set, exit the Canvas window and return to the campaign or ad set level to change your selections.

    • Fixed button: Add text and a destination URL to a button that people can interact with. When people tap the button on mobile, they immediately go to the link in your ad to see all products or services that your business offers.
  5. Click Done.
  6. Add a headline (25 characters recommended) and text (90 characters recommended) to the ad.
  7. In the Products Featured in News Feed section, choose how you want to show the four product images below your main image or video.
    • Dynamically selected (recommended): Allow Facebook to choose four products from your product set. By default, the four images are ranked by the popularity or likelihood of purchase.
    • Customise up to four products to feature: Click Customise to select four specific images from your product set. The product images you select aren't ranked by likelihood of purchase.
  8. (Optional) To see what happens when people tap the ad to explore your collection, click See Preview.
  9. Add deep links to your website in your ad. Deep links allow you to control where people end up when they interact with products in your ad. Click +to add tags from your catalogue if you want to further modify your links.
  10. Choose an app link destination. The app link destination is where people go when they click your app link. You can choose to send people to your app or another destination if people don't have your app installed.
  11. (Optional) Add a URL parameter to the ad so that you can identify where your ad traffic is coming from when people interact with your collection ad.
  12. When you're ready, confirm the changes to your ad.
Sell products: Lifestyle layout
  1. Choose the Facebook Page representing your business, then choose Collection.

  2. In the Full-screen experience section, click the Create new tab.
  3. Hover over Sell products: Lifestyle layout and click Use template.

  4. Create your Canvas for the collection ad. While you create your Canvas, you'll see updates being made in the preview. You can fill in these details:

    • Cover image or video: Choose the main image or video that appears above the row of four images when people scroll through News Feed and find your ad. You can choose a single image, single video, slideshow or 360 video.
    • Headline: Add a headline that introduces your products and encourages people to explore your ad.
    • Body text: Add additional information about your products, services or brand.
    • Photo: Add an image that shows your product, service or brand in action. You need at least two lifestyle photos in the collection ad.
    • Feature products from your catalogue: Tag the products featured in your ad. To tag your products, enter the name of the product or the product ID. If you want to show where they appear in your lifestyle photos, click the product tag, and then select the area in the photo where the product appears. Across all photos, you need to associate at least four products from your catalogue to the photos.

      (Optional) To hide prices for your products, click Show advanced options, and then click Hide product prices.
    • Button: Add text and a destination URL to a button that people can interact with. When people tap the button on mobile, they immediately go to the link in your ad to see all products or services that your business offers.
    • (Optional) Shop locator: Direct people to your shops based on their current location.
  5. Click Done.
  6. Add a headline (25 characters recommended) and text (90 characters recommended) to the ad.
  7. In the Images featured in News Feed section, click Customise to choose how you want to show the four product images below your main image or video.
  8. (Optional) Add a URL parameter to the ad so that you can identify where your ad traffic is coming from when people interact with your collection ad.
  9. When you're ready, confirm the changes to your ad.

Recommendations

Products

  • As a minimum, you need at least four products to use collection, but it's recommended to use a large product set (more than 50) in case products go out of stock. When you run out of stock of a certain product, your product set automatically updates to show people items currently in stock. A large product set also allows Facebook to select the most relevant products from your product set and encourages people to explore more of the products that you offer on your website or in your app.
Creative

  • Keep your images and/or videos within specific design parameters for optimal performance. For images, an image size of 1,200 x 628 pixels is recommended. For video, 1:1 or 16:9 aspect ratios are recommended. If you're using the Sell products (Lifestyle layout) template, you can add two or more lifestyle images to the ad. For lifestyle images, 1:1 aspect ratios are recommended. These images automatically fit to width when you add them to your ad.
  • If you're using a 360 video for your main creative, you won't be able to preview the video before you publish the ad. Learn more about adding 360 videos on Facebook.
  • Choose various different products for the images below your main creative so that people tap More and discover more of your products.
Links

  • When you add a link to your ad, send people to a destination that includes more products than what you're showing in the ad.
  • Add URL parameters to the right location when you create the ad. If you add the URL parameters to your destination URL, you'll track the number of people who click the link to your website and not on your products.

* Nguồn: Facebook