Manage pixel, catalogues and two-factor authentication in Business Manager

30/11/2019

Business Manager is a free tool to help you organise and manage your business assets using features that make creating and collaborating across businesses easier and more secure. The following guide includes steps to add pixels, projects, catalogues and more.

Two-factor authentication (Security Centre)

Two-factor authentication is an optional security feature for Business Manager where you'll be asked to enter a special security code each time you try to access Business Manager from a new computer or mobile phone. You'll need to add a phone number to your Facebook account to use this feature.

Enable two-factor authentication

  1. Go to Business settings.
  2. Go to Business info and click Edit.
  3. Under Two-factor authentication choose "Required for everyone or Required for admins only. To turn off two-factor authentication, choose Not required.
  4. Click Save.

Note: After you turn on two-factor authentication, we need to be able to remember your computer and browser info so we can recognise it the next time you log in. Some browser features block this. If you've turned on private browsing or set up your browser to clear your history every time it closes, you might have to enter a code every time you log in. If you use a third-party app to manage the Page or ad account linked to your business, we'll request that you enter a security code the next time you sign in from the app.

If you've turned on two-factor authentication and are being prompted to enter a code for security purposes, you can generate a code from your mobile device to authenticate yourself.

Login codes

Receive a code from your iPhone or iPad

  1. Open the Facebook app and tap More.
  2. Scroll down and tap Code Generator.
  3. Use the code to log in to Facebook.

Receive a code from your Android.

  1. Open the Facebook app and tap More.
  2. Scroll down and tap Code Generator.
  3. Use the code to log in to Facebook.

If you do not have access to a mobile phone, learn how to generate a code from your desktop.Learn more about the Code Generator in your Facebook app on your iOS or Android device or use another app that generates codes.

Add a pixel

Sharing your pixel

Once you've created a Facebook pixel, you can share it with other people in your business. If you haven't already, create a Facebook pixel in Business Manager or create a pixel in Events Manager to get started. If you're a Business Manager admin, you can give other people access to a Facebook pixel by either adding them to a specific ad account or by granting pixel access to individual people.

If someone is part of your business but doesn't have access to an ad account that's in your business, they'll no longer be able to access pixels associated with that ad account. You'll need to either add this person to your pixel or add them to the ad account associated with the pixel that you'd like them to be assigned to. If you want to view or edit a pixel, you'll need to be added to a pixel or a specific ad account by a Business Manager admin. You can also request access to the ad account associated with a pixel.

Note: Conversion pixels can't be added to Business Manager and the conversion tracking pixel is no longer available for ad creation. Learn how to transition a conversion tracking pixel to a Facebook pixel.

Add a person or ad account to your pixel

  1. Go to Business settings.
  2. Under People and assets, click Pixels.
  3. Select the pixel that you'd like to add someone to.
  4. Click Add people to assign an individual to a pixel or click Assign ad accounts to assign everyone with access to a specific ad account to your pixel.
  5. Grant access to your pixel.
    • If you chose Add people, select the people and the role, or roles, that you want to assign your Facebook pixel to from the drop-down menu.
    • If you chose Assign ad accounts, select the ad accounts that you want to assign your Facebook pixel to.
  6. Click Save Changes.

Roles that you can assign to a pixel

As an admin, when you give a business access to a Page or an ad account, you can choose the roles that are available to them. Similarly, when a business gives you access, they'll choose the roles that are available and unavailable to your business.

  • Pixel editor: Pixel editors can view information about a pixel and make changes to the pixel. Pixel editors can also create audiences and conversion ads with the pixel. They key difference between a pixel editor and an admin is that only admins can add someone to a pixel, remove someone from a pixel or change someone's pixel role.

  • Pixel analyst: Pixel analysts can only view information about a pixel. Pixel analysts can't edit the pixel or create audiences or conversion ads with the pixel.

Can't find what you're looking for? See more Facebook pixel frequently asked questions.

Projects

Create a project

Projects are a way to organise your ad accounts and Pages and easily assign them to people in Business Manager. For example, a business can use projects for each business division or use a project for each region if the business is organised by location.

  1. Open Business settings.
  2. Under Accounts, click Projects.
  3. Click Create new project.
  4. Enter a project name and click Next.
  5. Select the Pages that you'd like to include in this project and click Next.
  6. Select the ad accounts that you'd like to include in this project and click Next.
  7. Click Save Changes.
Catalogues

Add a new product catalogue

  1. Open Business settings.
  2. Under Data sources click Catalogues.
  3. Click Add new catalogue and choose Create a new product catalogue.
  4. Give your catalogue a name and select the type of products that you're adding to your catalogue.
  5. Click Create catalogue.
  6. Add people already in your Business Manager to your catalogue so that they can manage it, and then click Save Changes. When you add people to your product catalogue, you can also assign them management roles for the catalogue. If you don't want to add any people to your product catalogue, click Skip instead.
  7. Click to tick the box next to any pixels or apps that you want to associate with your catalogue, and then click Save. If you don't have any pixels or apps, or you want to set them up later, click Skip instead.

Add a catalogue to your product feed

  1. Select your new catalogue and choose Add product feed.
  2. Choose your Feed name and Currency.
  3. Choose the upload type for your feed.
    • Scheduled recurring uploads: When you choose this option, you can upload your feed at scheduled intervals from a website where your feed is hosted.
    • Single upload: When you choose this option, you can upload your feed manually for a one-time upload. If you choose this option, you'll need to upload your feed manually whenever you change the file.
  4. Create your product feed. Add required fields to your product feed by creating a file with the column names below. They'll need to be written exactly as they appear here for your file to upload correctly. Column names must be written in English and include these required column names:
  5. Column nameInstructions
    idType in a unique ID for each item. Note that this will show as "retailer_id" after the product is imported.
    availabilityMark if the item is in stock. You can type: "in stock", "available for order", "preorder", "out of stock" or "discontinued". Max 100 characters.
    conditionYou can type "new", "refurbished" or "used".
    descriptionA short paragraph describing the item. Max 5,000 characters.
    image_linkLink to item image used in ad. See Image Resolution Guidelines.
    linkLink to merchant's site where you can buy the item.
    titleItem title. Max 100 characters.
    priceItem cost and currency using ISO 4217 currency codes. E.g. GBP 9.99.
    sale_priceDiscounted price if the item is on sale. Currency should be specified as the ISO 4217 currency code. Required for creative overlays. E.g. GBP 4.99.
    sale_price_effective_dateStart and end date and time for the sale, separated by a slash. Required for creative overlays. E.g. 2017-11-01T12:00-0300/2017-12-01T00:00-0300.
    gtin, mpn or brandGTIN: Global Trade Item Number (UPC, EAN, JAN, ISBN). mpn - A unique number that identifies a product to its manufacturer. Brand: brand name. Max 70 characters.
  6. Save your file in the CSV or TSV file format. Otherwise, use a third-party feed provider to upload your feed as a RSS XML, ATOM XML, compressed zip, gzip or bz2 file.
  7. Click Next to finish creating your catalogue.

Request access to a catalogue

  1. Open Business settings.
  2. Under Data sources, click Catalogues.
  3. Click Add new catalogue and select Request access to a catalogue.
  4. If you don't have a Primary Page for your business, click Add Page to add an existing Page or Create Page to create a new Page.
  5. Follow the instructions on the screen to request the catalogue.
Event source groups

Create an event source group

  1. Go to Business settings.
  2. Under Data sources, click Event source groups.
  3. Click Create an event source group.
  4. Add a name for your event source group and select the data sources you want to add to this group. You can choose any or all of the following: mobile app, Facebook pixel and offline data set.
  5. After you get confirmation that your event source group has been created, click Close.

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* Nguồn: Facebook