Create a dynamic ad

30/11/2019

Dynamic ads automatically promote products to people who've expressed interest on your website, in your app or elsewhere on the Internet.

You can create a dynamic ad with the carousel, single image or collection ad format. Instead of individually creating an ad for each of your products, you create an ad template that automatically uses images and details from your catalogue. When you create a dynamic ad, you have the option of using different creative options (such as overlays and offers) to encourage people to take action on your ad. Learn more about the creative options available for dynamic ads.

In this article:

Before you begin

To create a dynamic ad, you need:

  • A catalogue. A catalogue contains product information for all items that you'd like to advertise with your Facebook ads.
  • The Facebook pixel. The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising and understand the actions people take on your website.

Get started

To begin creating your dynamic ad:

  1. Go to Ads Manager.
  2. Click + Create.
  3. Create your campaign. When you create your campaign, make sure that you choose Catalogue Sales as your marketing objective and your catalogue.
  4. Create your ad set. Make sure that you choose the product set that you want to advertise, and then set up your audience, placement, budget and schedule.

    Note: The audience you target is based on activity from your pixel. You can choose to retarget existing customers or target a broad audience.

After you create your ad set, you can then set up a template for your dynamic ad using one of these ad formats: carousel, single image or collection.

Create a template for your dynamic ad

Select one of the topics below to expand setup instructions.

Dynamic ad template: Carousel
  1. At the ad level, select the Facebook Page and Instagram account (optional) that represents the business you're advertising.
  2. Select Carousel.

  3. Click to tick the box next to the following options:
    • Add a card with a fixed image at the beginning: If you want to show a unique image that represents your brand before showcasing your products, choose this option.
    • Add a card at the end of your Page profile picture: If you want to add a card at the end of the carousel that links to your Page, choose this option.

  4. Add a See More URL to the ad. When people reach the end of your carousel, they can interact with the card to go to the URL you specify.

    Note: It's recommended that you enter your website URL, or the URL to a section on your website associated with the product set you choose.

  5. If you have a fixed card at the beginning of your carousel, choose an image, video or slideshow for the card.
  6. Enter the copy for your ad in the Text box.
  7. Update the headline and News Feed link description for your product set. By default, these are automatically created based on the product set you choose.
  8. (Optional) Add a call-to-action button to your ad.
  9. (Optional) Add a deep link unique to each item that appears in your ads. Deep links providemore control over which section you take people to when they select an item in your ad on their computer
  10. When you're ready, confirm the changes to your ad.
Dynamic ad template: Single image
  1. Select the Facebook Page and Instagram account (optional) that represents the business you're advertising.
  2. Select Single image.

  3. Enter the text, headline and News Feed link description for your product set.
  4. (Optional) Add a call-to-action button to your ad.
  5. (Optional) Add a deep link unique to each item that appears in your ads. Deep links provide more control over which section you take people to when they select an item in your ad on their computer.
  6. When you're ready, confirm the changes to your ad.
Dynamic ad template: Collection (sell products: grid layout)
  1. Choose the Facebook Page representing your business, then choose Collection.

  2. In the Full-screen experience section, click the Create new tab.
  3. Hover over Sell products: Grid layout and click Use template.

  4. Create your Canvas for the collection ad. While you create your Canvas, you'll see updates being made in the preview. You can fill in these details:

    • Cover image or video: Choose the main image or video that appears above the row of four images when people scroll through News Feed and find your ad. You can choose a single image, single video, slideshow or 360 video.
    • Product: Click Show advanced options to update the Product headline and Product description fields in your collection ad. For example, you can remove product prices from the Product Description if pricing for your products is different based on region. While you can remove the Product Description, the Product Headline is required and can't be removed.

      Note: To change your catalogue or product set, exit the Canvas window and return to the campaign or ad set level to change your selections.

    • Fixed button: Add text and a destination URL to a button that people can interact with. When people tap the button on mobile, they immediately go to the link in your ad to see all products or services that your business offers.
  5. Click Done.
  6. Add a headline (25 characters recommended) and text (90 characters recommended) to the ad.
  7. In the Products Featured in News Feed section, choose how you want to show the four product images below your main image or video.
    1. Dynamically selected (recommended):Allow Facebook to choose four products from your product set. By default, the four images are ranked by the popularity or likelihood of purchase.
    2. Customise up to four products to feature: Click Customise to select four specific images from your product set. The product images you select aren't ranked by likelihood of purchase.
  8. (Optional) To see what happens when people tap the ad to explore your collection, click See Preview.
  9. Add deep links to your website in your ad. Deep links allow you to control where people end up when they interact with products in your ad. Click +to add tags from your catalogue if you want to further modify your links.
  10. Choose an app link destination. The app link destination is where people go when they click your app link. You can choose to send people to your app or another destination if people don't have your app installed.
  11. (Optional) Add a URL parameter to the ad so that you can identify where your ad traffic is coming from when people interact with your collection ad.
  12. When you're ready, confirm the changes to your ad.
Dynamic ad template: Collection (sell products: lifestyle layout)
  1. Choose the Facebook Page representing your business, then choose Collection.

  2. In the Full-screen experience section, click the Create new tab.
  3. Hover over Sell products: Lifestyle layout and click Use template.

  4. Create your Canvas for the collection ad. While you create your Canvas, you'll see updates being made in the preview. You can fill in these details:

    • Cover image or video: Choose the main image or video that appears above the row of four images when people scroll through News Feed and find your ad. You can choose a single image, single video, slideshow or 360 video.
    • Headline: Add a headline that introduces your products and encourages people to explore your ad.
    • Body text: Add additional information about your products, services or brand.
    • Photo: Add an image that shows your product, service or brand in action. You need at least two lifestyle photos in the collection ad.
    • Feature products from your catalogue: Tag the products featured in your ad. To tag your products, enter the name of the product or the product ID. If you want to show where they appear in your lifestyle photos, click the product tag, and then select the area in the photo where the product appears. Across all photos, you need to associate at least four products from your catalogue to the photos.

      (Optional) To hide prices for your products, click Show advanced options, and then click Hide product prices.
    • Button: Add text and a destination URL to a button that people can interact with. When people tap the button on mobile, they immediately go to the link in your ad to see all products or services that your business offers.
    • (Optional) Shop locator: Direct people to your shops based on their current location.
  5. Click Done.
  6. Add a headline (25 characters recommended) and text (90 characters recommended) to the ad.
  7. In the Images featured in News Feed section, click Customise to choose how you want to show the four product images below your main image or video.
  8. (Optional) Add a URL parameter to the ad so that you can identify where your ad traffic is coming from when people interact with your collection ad.
  9. When you're ready, confirm the changes to your ad.

Learn more

* Nguồn: Facebook