How it's used

Attribution windows are used to tell your attribution model how long before a conversion to look for touchpoints to give credit. For example, if you choose a 7-day attribution window, then any impression, click or visit that happened within seven days of a conversion can be given credit for the conversion. Any impression, click or visit that happened more than seven days before a conversion will not be given any credit.

How it's calculated

Attribution window is calculated as the defined period of time between a conversion and touchpoint in 24-hour increments.

Related metrics

• Conversions
• Clicks
• Impressions
• Touchpoints

Further reading

• About attribution
• About attribution models
• Analysing attribution results