Events Manager is a central place to track all of your customer event data – from website and app activity to offline interactions. In Events Manager, you can set up and monitor your Facebook pixels, offline event sets, App Events, custom conversions and Partner Integrations. These data sources help you better understand how Facebook users interact with your business, and measure and optimise the results of your Facebook advertising.

On the Events Manager home page, you can see all of the data sources associated with your account, and find top-level event and activity data. You can compare event volume across data sources, review activity over time and see any issues with your pixels.

Click Details to see rich information about a data source. You can review the type of events received and other relevant metrics, find diagnostic information (if available) and manage data source settings. Learn more about the data and tools available for Facebook pixels, Offline event sets and App Events.

The Custom conversions tab allows you to create and manage custom conversions. The Partner integrations tab helps you quickly set up new data sources by connecting your existing partner accounts to Facebook.

To access Events Manager, select Events Manager from the Ads Manager menu or Business Manager menu.

* Nguồn: Facebook