Facebook's dynamic ads for lead generation allow you to let people show their interest in your product or service by sending you their contact details. While standard dynamic ads direct users to an external page where you can decide what event you want to optimise against, dynamic ads for lead generation let you acquire customer information and intent by directing people to submit their information through a native form in the ad unit (pre-filled with the person's information).

This ad format also allows you to personalise the creative in your ad unit to each customer, by creating an ad template that automatically uses images and details from your data feed for things that you'd like to advertise.

In this guide, learn more about dynamic ads for lead generation:

• Benefits
• Use cases
• Requirements
• Setup

Benefits

• Scale your ad creation: Promote all of your products with unique ad creative without having to configure each individual ad.
• Find higher-quality leads: Capture lower-funnel users close to conversion, who may be interested in specific details and photos of a single product.
• Show the right products: Show the most relevant products from your catalogue based on products people viewed on your website or in your app.
• Reach people anywhere: Show ads to people on mobile, desktop and tablets on Facebook.

Use cases

• Automotive (dealerships): Show in-market shoppers the most compelling vehicle inventory and enable them to contact the business about a specific vehicle that they are interested in.
• Automotive (manufacturers): Show people the most compelling creatives of a vehicle model and collect information from those interested in learning more about that model.
• Property (brokerages): Show in-market home buyers the most relevant listings and enable them to contact the business about a specific property listing that they are interested in.
• Travel advertisers: Show relevant hotel/flight/destination inventory creatives to prospective travellers, and enable them to contact the business about a specific destination or property that they are interested in.
• CPG advertisers: Show information about relevant products to current/prospective customers, and collect information from those interested in signing up for a newsletter or requesting a sample.

Requirements

To create a dynamic ad, you'll need:

• A catalogue. A catalogue contains product information for all items that you'd like to advertise with your Facebook ads. If you've never set up a catalogue, learn more:

  • Automotive advertisers: Create a vehicles catalogue.

    Note: Only retargeting is available at this time.
  • Travel advertisers: Create a hotel catalogue.

    Note: Hotels are the only dynamic travel ads supported at this time. This solution supports retargeting and prospecting for dynamic ads for travel (hotels).

  • All other advertisers: Create a product catalogue.

    Note: This solution supports retargeting and prospecting for dynamic product ads.

• The Facebook pixel. The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising and understand the actions people take on your website. Learn how to create or modify your pixel.
• Automotive advertisers: Implement pixel for dynamic ads for vehicles.
• Travel advertisers: Implement pixel for dynamic ads for travel (hotels).
• All other advertisers: Implement pixel for your products.

After you've set up a catalogue and pixel, you can create a dynamic ad for lead generation campaign.

Setup

To begin creating your dynamic ads for lead generation campaign:

1. Go to Ads Manager.
2. Select the Lead Generation objective.

3. At the ad set level, select your Page.

   Note: In order to use this feature, please make sure that the Lead Ads Policies and Terms of Service have been accepted from your Page.

4. Under Catalogue (optional), select your catalogue and product set.

   Note: You must select a catalogue and product set to create a dynamic ad.

5. Select your audience and placement, then click Continue.

   Note: Visit the Dynamic ads best practices guide and click "Target the right audience" for tips on how to maximise performance.

6. At the ad level, select the carousel format.
7. Enter the text, headline, News Feed link description and call to action for your ad.
8. Select a lead form to use in your ad. Or create a new lead form.
9. When you're ready to publish your ad, click Confirm.

Ready to get started?

* Nguồn: Facebook