Dynamic ads automatically promote your inventory to people who have expressed interest on your website, in your app or elsewhere on the Internet. Dynamic ads look exactly like other single image ads, carousel ads or collection ads on Facebook, Instagram and Audience Network. However, instead of individually creating an ad for every item that you promote, you create an ad template that automatically uses images and details from your catalogue for items you'd like to advertise.

Benefits

• Reach more shoppers: Show people items that are tailored to their interests, whether or not they've been to your website or app.
• Complete the sale: Retarget your website or mobile app shoppers to remind them of items they viewed but didn't buy.
• Find new potential shoppers: Reach new people who've expressed interest in your products (or products similar to yours) using broad audience targeting, even if they haven't visited your website or app yet.
• Reach people anywhere: Show ads to people on mobile and desktop across Facebook, Instagram and the Audience Network.
• Scale your ad creative: Promote all of your items with unique ad creative without having to configure each individual ad.

Requirements

Before you can create a dynamic ad, you need:

• A catalogue: A catalogue contains information (such as pricing or item descriptions) about the items that you'd like to advertise with your Facebook ads. Learn more about catalogues.
• The Facebook pixel and/or Facebook SDK: The Facebook pixel is a piece of code you place on your website that lets you measure, optimise and build audiences for your ad campaigns. The Facebook SDK allows you to track the success of your app ads. Learn more about the Facebook pixel and the Facebook SDK for dynamic ads.

How it works

1. Set up the Facebook pixel on your website and Facebook SDK in your mobile app. These tools provide details about how people view and interact with your items.
2. Create a catalogue for all of the items that you want to promote across Facebook, Instagram, the Audience Network and Messenger. A catalogue contains a list of items and related info such as price, location and availability. These details then appear in your dynamic ad.
3. Create a dynamic ad for the items you want to promote using Ads Manager. You can create a dynamic ad using the single image, carousel or collection ad format.
4. People you target then see an ad on Facebook, Instagram, the Audience Network or Messenger containing the items that they viewed on your website or in your app.

Learn more

• Go to the dynamic ads help centre for products.
• Review the design specifications for dynamic ads.
• Take the Blueprint course on dynamic ads.
• Use Facebook Partner Integrations to set up your dynamic ads.
• (Developers) See detailed API documentation for dynamic ads.

Looking for help with dynamic ads for travel or vehicles? Go the dynamic ads for travel help centre or dynamic ads for vehicles help centre.

* Nguồn: Facebook