Facebook allows you to choose whether you want to target your ads to people in cities with high population density or outside cities if you are looking to deliver ads to smaller population areas.

Targeting people in cities is a great option for businesses that operate brick-and-mortar shops that are only present in these cities.

You can also choose to target people in areas outside major cities. This is useful for businesses that want to test expansion in markets they may not necessary know much about, for example, and for businesses that only offer their goods or services outside major cities.

Here are the steps for how you can target your ads to people in cities and how you can deliver ads to people outside major cities.

To create an ad targeting people in cities:

1. Go to Ads Manager.
2. Create an ad using any objective.
3. In targeting, within Audience, use the Locations box to type in a target country (for example, "Germany") or region (for example, "Asia").
4. Hover over the country name and click to open the drop-down menu.
5. Select Only include cities for a list of options.

To create an ad targeting people outside cities:

Repeat steps 1 to 4. Select Exclude cities.

The number of cities will appear and you can choose which cities you want to exclude from your ad delivery. You can also select next to the number of cities to exclude from your ad delivery cities that have a certain population range.

Places where your system can't target city dwellers

Although we try to offer truly international targeting, there are a few places where this feature isn't available.

These are:

Aland Islands, American Samoa, Andorra, Anguilla, Antarctica, Antigua, Aruba, Belize, Bermuda, Bouvet Island, British Virgin Islands, Caribbean Netherlands, Cayman Islands, China, Christmas Island, Cocos (Keeling) Islands, Collectivity of Saint Martin, Comoros, Cook Islands, Cuba, Dominica, Equatorial Guinea, Falkland Islands, Faroe Islands, Federated States of Micronesia, French Guiana, French Polynesia, Gibraltar, Greenland, Grenada, Guam, Guernsey, Heard and McDonald Islands, Iran, Isle of Man, Jersey Channel Islands, Kiribati, Liechtenstein, Malta, Marshall Islands, Martinique, Mayotte, Monaco, Montserrat, Nauru, Netherlands Antilles, Niue, Norfolk Island, North Korea, Northern Mariana Islands, Palau, Pitcairn Island, Saint Barthelemy, Saint Helena, Saint Kitts and Nevis, Saint Pierre and Miquelon, Saint Vincent and the Grenadines, Samoa, San Marino, Sao Tome and Principe, Seychelles, Sint Maarten, Solomon Islands, St. Lucia, Sudan, Svalbard and Jan Mayen, Syria, Tokelau, Tonga, Turks and Caicos Islands, Tuvalu, United Stated Minor Outlying Islands, US Virgin Islands, Vanuatu, Vatican City, Wallis and Futuna and Western Sahara.

If you select a country group containing some of these places, e.g. "Asia" or "Worldwide", cities in these places won't be included.

Create an ad

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* Nguồn: Facebook