On 15 February 2017, we made one Facebook pixel that combines both the conversion tracking pixel and the Custom Audience pixels. In September 2018, we are removing ads metrics associated with these old conversion tracking and custom audience pixels.

Conversion pixel metrics being removed in September 2018

1. Website adds to basket (conversion-tracking pixel)

2. Website checkouts (conversion-tracking pixel)

3. Website key page views (conversion-tracking pixel)

4. Website leads (conversion-tracking pixel)

5. Other Website (Conversion-tracking pixel)

6. Website registrations (conversion-tracking pixel)

7. Cost per website adds to basket (conversion-tracking pixel)

8. Cost per website checkouts (conversion-tracking pixel)

9. Cost per website key page views (conversion-tracking pixel)

10. Cost per website leads (conversion-tracking pixel)

11. Cost per other website (conversion-tracking pixel)

12. Cost per website registration (conversion-tracking pixel)

13. Website adds to basket conversion value (conversion-tracking pixel)

14. Website checkouts conversion value (conversion-tracking pixel)

15. Website key page views conversion value (conversion-tracking pixel)

16. Website leads conversion value (conversion-tracking pixel)

17. Other website conversion value (conversion-tracking pixel)

18. Website registrations conversion value (conversion-tracking pixel)

19. Website adds to basket for catalogue segment items (conversion-tracking pixel)

20. Website checkouts for catalogue segment items (conversion-tracking pixel)

21. Website leads for catalogue segment items (conversion-tracking pixel)

22. Other website for catalogue segment items (conversion tracking

23. Website registrations for catalogue segment items (conversion-tracking pixel)

Learn more

• How do I transition from a conversion-tracking pixel to a Facebook pixel?
• What's happening to the conversion pixel?
• About changes to conversion metrics in Ads reporting
• Measure ad performance across channels

* Nguồn: Facebook