How is my country choice used to create a Lookalike Audience?
30/11/2019
Your choice of country/countries determines where the people in your Lookalike Audience are based. You upload your source and choose your location(s). Then we find the people in the country/countries you've chosen who are similar to those in your source.
Notes:
- In order for us to be able to use your source as the basis of a Lookalike Audience, it must contain at least 100 people from a single country.
- You don't have to have anyone from the country/countries you want to target in your source. For example, if you have a source audience of 10,000 people from Finland, you can use that to create a Lookalike Audience of similar people in South Africa.
If you aren't sure where to go next, then try targeting your ads worldwide or regionally.
If you don't know where you'd like to target, try creating a worldwide, regional or multi-country lookalike. You might create Lookalike Audiences in a trade area (for example, European Economic Area), app store countries or in emerging markets.Our delivery system will target your budget at the people most likely to take the action for the campaign objective you select. After your campaign, your metrics are likely to give you valuable insights into the best markets for future campaigns.
How can I use Lookalike Audiences to sell worldwide?
Four tips for success using multi-country Lookalike Audiences
Create an Audience* Nguồn: Facebook