Dynamic ads for travel are a type of dynamic ad that's optimised for travel inventory. Like dynamic product ads, dynamic ads for travel also use your Facebook pixel or SDK to show ads to people who've already shown interest in your business by taking actions that you care about on your site.

Currently, there are three types of dynamic ads for travel:

• Hotel ads allow you to advertise your hotel inventory at the property and room level.
• Flight ads allow you to advertise your flight inventory at the route level.
• Destination ads allow you to advertise city-level destinations or points of interest.

Customised for travel

Dynamic ads for travel offer unique targeting options specific to travel advertisers. These targeting options include targeting by dynamic booking window, weekend traveller, single traveller, people travelling in groups, reward member, specific travel dates and targeting based on specific destination searches. You can also use targeting to exclude traveller dates that occur in the past.

In addition to the targeting options mentioned, there are also some unique features available for dynamic ads for travel advertisers. These include travel-specific recommenders (smarter recommendations based on location proximity, star ratings and more), date-specific pricing and the ability to embed dates into destination URLs for a more relevant landing page experience when people click through your ads.

Benefits

• Convenient one-off setup. Dynamic ads for travel are automatic, efficient and adaptable – you only have to set up your campaign once to promote all of your inventory without having to create each ad separately.
• Deliver ads to people who want to see them. With dynamic ads for travel, you can automatically serve up ads with real-time availability and pricing to customers based on where and when they want to go.
• Show complementary offers. Cross-sell to people who have searched or booked a flight with relevant hotels at their destination.
• Reach people across devices. Your ads will appear on web and mobile, regardless of the device they originally used to see your product.
• Your campaigns are always on. Your campaigns are automatically set to reach people with the right inventory at the right time, based on the actions they take on your website or app.
• Improve your return by targeting your most valuable audiences. You can target people with specific booking windows, travel dates and trip durations. You can also exclude people whose travel dates have expired or those who have already booked.

Learn how to set up dynamic ads for travel.

* Nguồn: Facebook