Facebook's dynamic ads for travel enable you to automatically promote relevant travel inventory with unique creative, across any device. Your dynamic ads for travel may appear on Facebook, Instagram and/or the Audience Network, depending on the ad placements you choose.

Currently, dynamic ads for travel supports three types of travel inventory: hotels, flights and destinations. In this guide, we'll show you how to set up destinations ads, which offer city-level advertising.

Creating destination-specific ads allows advertisers to reach people who've shown interest in certain travel opportunities but haven't yet taken specific actions. For example, you might want to use destinations to reach people who've searched for a city and reached a search results page but haven't yet looked at individual hotels. Sample use cases include:

• Showing city-level creative to appeal to people who may not have been far enough down the booking funnel
• Advertising cruises, packages or other inventory that may not be specific to hotel or flight inventory

Requirements

In order to complete this type of ad, you'll need:

• A Facebook Page
• A Facebook ad account
• A Facebook catalogue
• A Facebook pixel installed on your website