Create an ad template for dynamic ads for automotive

30/11/2019
Before you proceed, make sure that you have already set up a catalogue and modified the Facebook pixel on your website or App Events in your app. If you are a developer, visit Facebook for Developers for setup information.

Dynamic ads look identical to other single or carousel ads that are available on Facebook, Instagram and the Audience Network. However, instead of individually creating an ad for each of your products, you create an ad template that automatically uses images and details from your product feed.

You can create a dynamic ad template from Ads Manager.

  1. Go to Ads Manager.
  2. Select Catalogue Sales as your objective.
  3. In the drop-down menu next to Catalogue, select the catalogue that contains the vehicle inventory that you'd like to promote. Click Continue.

4. In the Vehicles section, choose a vehicle set or create a new one. A vehicle set is made up of a smaller group of inventory from your catalogue. The vehicle set you choose will be used in your ads.

You can choose to reach an audience of people who've taken actions on your site, such as searching for a car. You can also choose to exclude people from an audience you've already saved. For example, you can retarget a saved audience but exclude people who've recently purchased a car.

5. Fill in the Audience section.

6. Complete the Placements section and choose a budget and schedule for your ads. Click Continue.

7. Select the image format that you'd like to use and fill in the details of your ad. Dynamic ads for automotive supports the carousel and single image formats, as well as the collection format. Learn more about creating a collection with dynamic ads for automotive.

Bear in mind that in the Text, Headline and News Feed Link Description sections, you can select different template tags that will automatically populate your ads with the information you care about.

8. Select a call-to-action button.

9. If you'd like to add URL parameters to your ad, click Show advanced options and add your parameters. Learn more about URL parameters.

10. Preview your ad on the right-hand side. When you're ready, click Place Order.

Learn More

Dynamic ads vs dynamic ads for automotive: Differences and advantages

Set up your catalogue for dynamic ads for automotive

Implement a pixel and/or mobile SDK for dynamic ads for automotive

* Nguồn: Facebook