For this lesson, I'm using the 10_01 Export a video file.prproj. You'll find that project file with the media associated with this lesson. Double-click on it to open it in Premiere Pro CC. Once your creative work is complete, it's time to share it with the world. There are a wide range of professional options for media file export in Adobe Premiere Pro CC. But you can often use a preset that does all the choosing for you. I've got my Going Home sequence open here. And this is a sequence I'd like to export as a file. I'm going to File, Export, Media... And this brings up the Export Settings dialog. I'm going to make sure that my Format is set to H.264. This is a popular codec for the distribution of media today. And I'm going to make sure that the Preset for that format is set to Match Source - High bitrate. In this case the source is my current sequence, but I could just as easily have selected a clip in the Project panel to export that into a different format. A bitrate is a measure of the amount of information used to store the picture and sound. The higher the bitrate, usually the better the quality of the end result. As I work down all of the options in this dialog, I can see that I've got a series of tabs where I can specify some additional effects I want to apply to the clip that I'm exporting. I can adjust the Video settings for the output, and that means specifying things like the Width and the Height of the image, the number of frames per second, and so on. And you'll notice that these options are all grayed out, because I have a Checkbox on the right side for Match Source. If I turn off the Checkbox, I can change these settings. I have Audio export options, Multiplexer options that are specific to H.264. And if you have a specific demand for the way that the video and audio are combined, you can set it here. I can work with Captions, open and closed. And I've got some options to Publish to social media platforms, like Adobe Behance, Facebook, Twitter, Vimeo, and so on. Again, we have quite a lot of options in this dialog. But there are really two areas I want to draw your attention to. First of all, we've got the Source and Output Summary. In this case, the Source is my sequence. And I can see the size of the frame, 1280x720, that number in brackets is the shape of the dots, that's the pixels, the number of frames per second, and so on. As much as possible, you'll want these settings to match your Output settings. And of course, they will because, again if I go back to my Preset, I've got lots of options here, but I'm just going to choose Match Source - High bitrate. By choosing to match my Source, I make sure that those important settings are correct. The second important bit of this dialog is the Output Name. Although this just looks like a filename, you can see there ".mp4" is the type of file I'm going to make. If I make an H.264 file, it's actually something you can click on to specify where this new file is going to be stored. I'll click on it now. And it brings up a regular Save As dialog. This is in Windows of course. This would be a Finder dialog in Mac OS. I'm happy with that location. I'll put that in my Media folder and I'll click Save. And if you're happy with the settings, you can click Export and the file will be created. And that's it. Here is the new file that's being created. As your familiarity with media technology grows, you may find a need for the more advanced options in those menus. But much of the time, choosing to match your source will work.

For this lesson, I'm using the 10_02 Share with social media.prproj file. You'll find this project file with the media associated with this lesson. Double-click on it to open it in Premiere Pro CC. As well as exporting to a media file, there's a good chance you'll want to share your creative work on a social media platform. Premiere Pro CC has built-in support for several platforms, so you can export the file and upload it to your page in one step. Let's find out how. I have a sequence open in my Timeline panel, called "Going Home V1", version 1. I've clicked into the Timeline panel to make it active, so Premiere Pro CC knows what I want to export. And I'm going to go to File, Export, Media. For the Format, I'm choosing H.264. There's a long list of options here. And if you have a specific format you need to export to, you can just choose it on the list. I'm going to leave the Preset to Match Source - High bitrate. I'm going to click on the Output Name to make sure this is going into my Media folder. That's fine. I'll click Save. And now I'm checking the Publish tab, halfway down this Export Settings dialog. We have a lot of options here. I'm just going to illustrate this workflow using Behance. I'll put a check in the box to enable this option. And you can see I've already logged into my account. You'll use your Adobe ID to log in to access Behance. I'm going to put in some metadata Tags here to make it easier to locate and identify the video that you've uploaded. This is particularly useful on social media platforms, where you want your content to be discoverable. And I'll just put a few in here: Nature, Travel, and maybe even Holiday. I'll add a Description. And I'm ready to go. Notice that the Tags I entered are separated by commas. And that's quite important, so that the server knows that they are separate metadata Tags and not one long stream of words. I also have the option to Delete the local file after upload. So, if I don't particularly want a local copy on my computer, I can check this box to remove it. If I'm happy with those settings, I can click Export. And in this case, I'm just uploading to Behance. You could upload to all of these social media platforms in one step. So, let's click Export. And now the file's created, Premiere Pro CC is going to upload it to the Behance.net website. It's as simple as that. Your new creative work is ready to be shared with the world, and it's already online, ready to watch.