If you're using dynamic creative, you'll want to know which creative combinations are high-performing.

In Ads Manager, at the ad set or ad level:

• Click Breakdown above the reporting table, then select By dynamic creative asset.
• Select one of the breakdowns from: None, Combination, Image, Video, Website URL, Text, Headline, Description, Call to Action.

Combination will show the combination of your assets with the lowest cost per result found by our delivery system. Combination reporting is not available if you're using placement asset customisation or creative rules.

Use Image, Video and the other breakdowns to see how your assets performed.

Please note, carousel card breakdown is not supported by dynamic creative. Instead you can use the asset breakdowns under the breakdown selector to understand performance by creative.

You can combine this with additional breakdowns (find your options in By time, By delivery or By action). You can then use this information to improve your decisions around targeting and selecting ad creative. Use Clear all breakdowns to remove your breakdowns and start again.

What's next?

• Learn more about using breakdowns to understand your audience and their behaviours.
• Make sure that you use our analytics tool Pixel to track results. Facebook pixel helps you understand the actions that people are taking on your website.

Comments moderation

It's important to see the public comments that people are posting on your Facebook ads. You might receive questions or complaints that you want to respond to.

To see reactions, comments and shares:

1. Go to Ads Manager.
2. At the ad level, tick the box next to your chosen ad, then click Edit (under the ad name) to open the side pane.
3. Click above your ad preview on the right.
4. In the drop-down menu, under See post, select Facebook post with comments.
5. Facebook will open, listing your posts with comments. You can reply to, or delete, comments on your top ten creative combinations (based on engagement). If fewer than ten posts received comments, you will see fewer.

More dynamic creative resources

• About dynamic creative
• Set up ads using dynamic creative
• Use breakdowns to understand ad performance
• Best practices for dynamic creative ads

* Nguồn: Facebook