Why is my post type unsupported?
To help you get the most value from your Facebook ads, there are limitations to the types of posts you can boost. We retired boost formats that proved to be less optimal for advertisers, so you can now only boost posts that can help you reach your business objectives. The following post types are posts that can't be boosted on your Page, as they are not supported by our ad buying system:
Profile pictures
Profile pictures can't be turned into ads. While it's recommended that you apply your budget to boosts and ads that will drive audience engagement and brand awareness, if your profile picture is a brand creative that you want to share to a wider audience, you can add it to a new post and then boost it.
Post drafts
Posts saved as draft means they aren't published. When a post isn't published, it means that it isn't publicly visible. If your post is still in draft, publish it to your Page and then boost it to reach your audience. If you're having trouble, try recreating your post with the same text and creative, and publish it without saving it as a draft.
Notes or posts containing a link to a Note
Notes are a retired ad format that can't be boosted. Learn more about retired ad formats and why we've removed them from our ad-buying system. If there's a piece of information that you'd like to share with your audience, copy it into a new post and boost it. If you write long-form content such as notes for a blog, consider using the website visitors ad to send people to your site.
Mobile App Install posts
Posts with App Install buttons on them can't be boosted. Try posting something new to spark engagement on your Page.
Albums
Albums live in a static place within your Page that can be accessed at any time when someone visits your Photos, so it's advantageous to apply your budget to a post and boost a single image that your audience can focus on. Highlight a single picture by uploading it to a post and boosting it. Add a caption to add more context to your picture so your audience has something to engage with.
Live and scheduled live videos for unverified Pages
Live boosting is only available to verified Pages. Boosting of scheduled live is not available at this time. Boost a different type of media that's available to all Pages regardless of verification status, such as a standard video. Learn more about advertising with video on Facebook.
Shared posts
There are a few different situations where shared posts can't be boosted. Here's what you can do:
- General shared posts: To ensure that every person who sees your content knows who initially published it, go to the original post and boost it directly.
- Posts containing branded content: To boost shared posts that contain branded content, use the branded content tool. The branded content tool allows brands to view insights on the post in which they've been tagged, and also enables them to boost the post or use it as an ad.
- Posts you're featured in: To ensure publication transparency, try creating an ad with a direct link to the website where the article was originally published, instead of sharing and boosting the Facebook post.
- Albums: Boosting full albums isn't supported. Try creating a new post with uploaded photos. To best promote your products and services, try using the carousel or collection ad formats.
Learn more
* Nguồn: Facebook