Add an overlay to your dynamic ad for travel

30/11/2019
These steps are specifically for dynamic ads for travel. If you are looking to add an overlay to your dynamic ad, click here.
You can draw attention to your dynamic ad by adding overlays over each image in the ad. With overlays, you can include information about prices or discounts for your inventory.

An example of a dynamic ad for travel with a strikethrough overlay.


Overlay options

You can customise the look of the overlay when you add it to your dynamic ad for travel. Select from the following overlay types, depending on what type of travel ad you're creating:

  • For hotels: You can show price, strikethrough price or percentage off.

  • For flights and destinations: Only the price overlay is supported.

Within each overlay type, you can choose these customisation options:

  • Shape: Show information in a rectangle, circle or triangle over each product in the ad.
  • Font: Choose the font of the text in the overlay.
  • Colour: Choose the colour of the overlay.
  • Position: Choose where the overlay appears over each product in the ad.

Getting started

Before you create an overlay, your catalogue needs to have the right data feed information.

For all dynamic ads for travel

Bear in mind that if the prices are invalid for any reason (e.g. hotel sale price not provided, hotel sale price not greater than base price, destination price not provided, etc.), the overlay will simply not be shown and the ad will still get delivered.

For flights

You will only be able to use the price from your feed (i.e. no dynamic event or GDS pricing).

Learn more about setting up a data feed for dynamic ads for travel hotels, flights or destinations.

Add the overlay

  1. Go to ad creation and start creating your dynamic ad.
  2. At the ad level, scroll to the Show more catalogue information section.
  3. Click to tick the box next to Add an overlay to images.
  4. Click the drop-down menu and choose your overlay type:
    • Price
    • Strikethrough price
    • Percentage off

    Note: The strikethrough overlay will show two prices. When setting up this overlay, enter a base price (which is the price that will be struck through), then enter the new sale price.

  5. To change the appearance of your overlay, click Edit Overlay Appearance. You can choose the shape, font, colour and overall position of the overlay.

  6. When you've finished, click Save. Your overlay is now ready, and you can finish creating your dynamic ad.

Learn more about setting up dynamic ads for travel.

* Nguồn: Facebook