Advertisers in the Retail, Ecommerce and Consumer Packaged Goods (CPG) industries often provide samples of their products for free hoping that consumers will try them and purchase the same products later. Traditionally, advertisers from these industries have used methods like direct mail to provide people with product samples or identify the contact information for those who might be interested.

Today, advertisers can use Facebook lead ads to find people interested in receiving product samples. Read on to learn more about the benefits of using Facebook's lead ads to drive interest in product samples.

Benefits

• Mobile friendly: As people's time and attention shifts to mobile, lead ads may be an effective way to reach them. Lead ads can be shown across both desktop and mobile, making it easy for advertisers to reach the people they care about.
• Advanced targeting: You can use Lookalike and Custom Audiences on Facebook to reach specific people you think would be interested in your product sample and exclude people who aren't.
• CRM integration: If you're using a CRM, you can integrate the CRM with your lead ads to track new leads and instant form submissions in real time. This will allow you to retain customer information from people you send your product to and can help you track offline purchases later on. Learn more about CRMs.
• Contact form pre-fill feature: When someone fills out the instant form on your lead ad, Facebook can pre-fill fields with info from a person's Facebook profile. This may make it easier for people to complete your instant form.
• Sharing controls: If needed, you can prevent people from sharing your lead ad so that only people within your target audience are able to view and fill out your instant form. This feature may be beneficial for advertisers who have a limited number of product samples and/or only want to offer samples to a select group of people.

Set up

Advertisers looking to get leads for product samples can follow the instructions on the lead ads set-up guide to create a lead generation campaign.

* Nguồn: Facebook