An ongoing promotion is a type of ad you create from your Page that runs continuously, unless you decide to pause or stop it.

When you create an ongoing promotion:

• Your ongoing promotion will be reviewed, and you'll get a notification once your promotion is approved.
• You'll be able to view and manage your ongoing promotion when you go to the Promotions tab on your Page or by clicking the manage promotions link below the blue Promote button on your Page.
• You'll be able to edit, pause or cancel your ongoing promotion at any time.

Features of an ongoing promotion:

• Choose your own daily budget: You can choose your own daily budget or select a recommended daily budget when you create your ad. Bear in mind that the minimum amount you can spend per day on your ongoing promotion may vary based on the type of ongoing promotion that you create. If the budget you select is too low, you'll be prompted to select a different budget.
• Include images from your Page: These promotions use pre-selected images from your Page that have had strong engagement as compared to other images on your Page. Bear in mind that if your Page doesn't have many images added, you may see fewer or no pre-selected images when you create your ad. If this is the case, you can upload images to use in your ads.
• Updates provided to help you improve: You'll be eligible to receive emails and notifications with suggestions about when to update your ad images to improve performance.

After your promotion starts running and collecting results, you'll get emails recommending that you update your ongoing promotion with suggested images. You can run multiple ongoing promotions from your Page, and each ongoing promotion may contain up to six ads. You can edit your ongoing promotion's details and budget, or cancel your ongoing promotion at any time.

Learn more about the differences between ongoing promotions and promotions that don't run continuously.

Ongoing promotions

An ongoing promotion is a type of promotion that allows you to run ads continuously from your Page. Ongoing promotions use a set average daily budget and use pre-selected, popular images from your Page.

With an ongoing promotion:

• You choose an average daily budget based on the amount that you want to spend. Bear in mind that the minimum amount you can spend per day on your ongoing promotion may vary based on the type of ongoing promotion that you create. If the budget you select is too low, you'll be prompted to select a different budget.
• We'll periodically email and recommend that you update the images used in your ongoing promotions so that you keep your promotions fresh for your audiences.
• You can run multiple ongoing promotions from your Page, and each ongoing promotion may include up to six ads.
• You can edit your ongoing promotion's details and budget, or cancel your ongoing promotion at any time.

Promotions that don't run continuously

Promotions that don't run continuously are promotions you create from your Page that have a set duration (e.g. a set date for when the promotion will automatically turn off).

If you'd like to run or learn more about promotions that include set durations, take a look at the options below for some of the available ad types.

• Boost post
• Promote Page
• Promote website
• Promote CTA

Features of promotions that don't run continuously include:

• You set a daily or lifetime budget and an end date for your promotion.
• Each promotion runs with a custom budget, audience and end date of your choice. Once your promotion reaches that end date, it stops running.
• You can run as many of these types of promotions from your Page as you'd like.

An ongoing ad is a type of ad you create from your Page that runs continuously, unless you decide to pause or stop it. You'll start with a quiz to identify your goals and receive a customised recommendation about the type of ongoing ad you should create.

Below, we'll provide instructions for each ad type that you may encounter.

After creating an ongoing promotion, you'll be able to manage it and make changes to it from your Facebook Page. Below, you'll find instructions for how to manage, make changes to and edit your ongoing promotion. You'll also find detailed information about how you'll be billed for your ongoing promotion.

Make changes to your ongoing promotion

Edit creative:

1. Go to your Page.
2. Below the blue Promote button, click Manage promotions.

3. Click View results.
4. In the Overview tab, you can edit or turn off each of the ads running in your promotion.
   • Edit ad creative: To edit your ad's creative, click on the arrow in the top-right corner of the ad that you want to change, and click Edit ad. Make your changes and click Save Changes.
   • Turn off ad: To turn off an ad, click on the arrow in the top-right corner of the ad that you want to change and click Turn off ad.
5. Click Save Changes.

Edit audience and budget

1. Go to your Page.
2. Below the blue Promote button, click Manage promotions.
3. Click View results.
4. Click Settings. In the Settings tab, you'll be able to edit your budget and audience.
   • Edit budget: Below daily budget, click Edit.
   • Edit audience: Make changes to your audience by changing the Locations, Age or Gender fields.
5. Click Save Changes.

From there, you can edit the details of your ongoing promotion or update your budget.

Cancel promotion:

1. Go to your Page.
2. Below the blue Promote button, click Manage promotions.

3. Next to the promotion that you'd like to pause or delete, click View results.
4. Click Settings.
5. Scroll down and click Cancel this promotion. Click Cancel ongoing promotion again to confirm.

Note: When you cancel, you'll stop running all the ads in this promotion. Results from this promotion won't be available.

Manage billing and payments

What to expect with your ongoing promotion:

• Ongoing promotions use an average daily budget that you select.
• You can increase or decrease your daily budget at any time. However, bear in mind that the minimum amount you can spend per day on your ongoing promotion may vary based on the type of ongoing promotion that you create. If the budget you select is too low, you'll be prompted to select a different budget.

Create an account spending limit:

Setting an account spending limit will help ensure that you don't exceed your budget. We recommend creating an account spending limit before or directly after creating promotional ads from your business Page. An account spending limit sets an overall limit on the amount of money you're willing to spend on Facebook ads. Learn how to set an account spending limit.

View your billing history:

You can go to the Billing section of Ads Manager to view your billing history. You may be billed differently based on the country you're from and how you've set up your payment method.

Edit your payment options:

You can also add, edit and remove payment options from Ads Manager. Once you've made your changes, they should be reflected in the Payments section of the promotion you're creating from your business Page.

You can view results for your ongoing promotion directly from your Facebook Page.

1. Go to your Page.
2. Below the blue Promote button, click Manage promotions.

3. Find the ad that you want to view results for and click View results.
4. Click Results.

You can also view results for your ongoing promotions when you go to your Page > click Insights > click the Promotions tab.

Learn more about ongoing promotions on Facebook.

Metrics to watch:

When you create a promotion from your Page to get customer contacts, getting leads should be your primary goal.

View results:

After your ad has run for a while, or after it's complete, you can view insights on how it performed and see the total number of leads that you received.

1. Go to your Page.
2. Click Manage promotions below the blue Boost Post button.
3. Find the post you want to edit, and click View results.
4. In the Overview section, you'll be able to see the number of people you've reached and the total number of leads your ad has received.

Download your leads:

Downloading your leads will allow you to see all of your leads in one place and save them for future use. If you don't want to download your leads regularly, consider using a CRM.

1. Go to your Page.
2. Click Manage promotions below the blue Boost Post button.
3. Find the post you want to edit, and click View results.
4. In the Overview section, scroll down and click Leads.
5. You should see a list of all of the leads that you've received so far. To download your leads, click the Download leads drop-down menu.
6. Within this menu, you'll see several options, including:
• Download new leads: This option will allow you to download any new leads you've received since you last downloaded your leads. Leads will be available via a CSV file.
• Download by date range: This option will allow you to download leads you received over a specific date range. Leads will be available via a CSV file.
• Connect your CRM: Many advertisers choose to connect to a Customer Relationship Manager (CRM) so that they can view and manage their leads automatically and in real time. If you use a CRM and want to avoid downloading your leads manually, this might be the right option for you. Learn more about the benefits of using a CRM.