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Beginner's Guide to advertising on Facebook

30/11/2019

Are you new to advertising on Facebook, Instagram and across the Audience Network? If so, take a look at this set of guides for beginner advertisers and learn how to create effective ads across the Facebook family of apps and services.

About Facebook advertising

  • Your guide to digital advertising
  • Prepare to advertise on Facebook
  • How Facebook ads are structured
  • About Facebook advertising objectives
  • About ad delivery
  • About the delivery system: Placements
  • An example ads coaching conversation

Create Facebook ads

  • Create a Page
  • Create a Page promotion
  • Guide: Choosing the right ad objective
  • Types of ad formats
  • Six design tips for better Facebook ads
  • Four tips for creating engaging stories on Instagram
  • Tips to make Your ads resonate

Manage Facebook ads

  • Organise and manage ads in Business Manager
  • How ad billing works on Facebook
  • Edit a campaign, ad set or ad
  • Turn an ad on or off
  • Duplicate an ad
  • Schedule an ad set

Measure your success

  • View and analyse an ad account's performance

    • Troubleshoot Facebook ads

  • Why is my ad receiving few or no impressions?

    • Other resources

  • Facebook advertising policies

    • * Nguồn: Facebook