Create ads with the updated Ads Manager

30/11/2019

Ads Manager and Power Editor have been combined into one platform called "Ads Manager", so now it's easier to create and manage your ads in one place.

When creating ads from scratch, you can choose from two workflows to create and manage your ads:

  1. Guided creation – this option provides the steps that you would take to launch a common campaign. The guided creation workflow follows these steps through to completion.

    Choose this workflow if you are new to Facebook ads and want step-by-step instruction, or if you preferred classic Ads Manager's guided creation flow.

  2. Quick creation – this option allows you the freedom to set up the campaign, ad set and ad elements in any order.

    Choose this workflow if you're an advanced advertiser who is familiar with Power Editor's ad creation workflow.

The workflow you choose will become the default choice each time you click thebutton. You can switch between the two workflows at any time by clicking the Switch button at the top of the creation flow.

Review and publish

Guided creation: when using guided creation, your campaign will go live (pending review from Facebook) immediately upon clicking Confirm. In other words, you do not need to review and publish; it will be published immediately.

Quick creation: when using quick creation, you will save your campaign, ad set and ad elements as a draft. You now have two options:

  • Edit these elements in any order and publish them immediately in the editing pane by clicking Publish.
  • Or make edits and save them as a draft by clicking Close, so that you can come back and edit and publish them at a later point in time by clicking Review and Publish.

Create ads

You can also use the campaign structure to quickly create an ad set or ad. To do this, click the icon, hover over the campaign or ad set and click Create ad. Note that this feature is being rolled out gradually and may not be available to everyone yet.

More resources

* Nguồn: Facebook