What's new with Ads Manager

30/11/2019

We're always improving the advertising services we provide and want to share recent feature updates and announcements. This article shares what changes are happening within Ads Manager, from feature releases and updates, to deprecations, to simplifications. Check back each month to learn about any updates in Ads Manager.

November 2018

The following features will become available in November:

  1. New updates for dynamic creative

    We continue to expand support for dynamic creative, the tool that automatically delivers high-performing combinations of your creative assets.

    1. We are introducing the ability to include both images and videos in a single dynamic creative ad.
    2. Dynamic creative will now also be accessible through the duplication and guided creation flow.

    Learn more about dynamic creative.

  2. Increased height allowance for image link ads

    3. Height allowances for image link ads on Facebook are increasing. The new aspect ratio will allow up to 1:1 (square) creatives, from the previous 1.91:1 (landscape). This update is designed to improve consistency across ad formats and platforms and to give you more creative flexibility to drive better performance.

    Learn more about how to create an ad with a single image.

  3. Bulk editing support for placements in Ads Manager

    4. Bulk edit functionality in Ads Manager is expanding to include placements. When you choose to edit multiple ad sets at the same time, the bulk edit dialogue will now include the ability to edit placements

    Note that bulk editing for placements is gradually being rolled out and will become globally available in November.

    Learn more about bulk editing placements.

  4. Ads Manager release notes

    5. We're now surfacing release notes on new changes and updates in the Help Tray. Once available to you, you can find them by clicking on the question mark icon (?) in the top-right corner of Ads Manager.

  5. Split testing for campaign budget optimisation in Test and Learn

    6. Test and Learn allows you to easily create advertising tests that help identify the strategies that work best for your business by selecting one of our pre-populated questions. We recently added a new question that allows you to run a split test for campaign budget optimisation.

    Learn more about Test and Learn.

Past releases

October 2018

The following features will become available in October:

  1. Dynamic creative now supports Facebook and Instagram Stories, ROAS metric and branded content

    Dynamic creative now supports Facebook and Instagram Stories, ROAS metric and branded content. With the addition of branded content, content that is performing well will be optimised in the dynamic creative tool on Ads Manager.

    Note that branded content for dynamic creative is gradually being rolled out and will become globally available in October.

    Learn more about dynamic creative.

  2. Omni-channel metrics and ads reporting changes

    Eight new omni-channel standard events will become available in October. These new events will help you better measure, target and optimise for key business outcomes across web, apps and offline (such as "Subscribe", "Schedule", "Donate" etc.). There will also be metrics and reporting changes that will roll out in conjunction with these new events.

    Learn more about omni-channel metrics.

  3. Bulk import videos

    Ads Manager now supports bulk import for video ads. Bulk importing videos makes it easier and more efficient to create multiple video ads at once. You can upload up to ten videos that are up to 10 MB each. This feature is gradually being rolled out and may not be available to everyone yet.

    Learn how to bulk import videos.

  4. Review in Ads Manager

    Two new features will become available in October that make reviewing your ads easier and more efficient.

    1. The edit tray in Ads Manager will now include a new "Review" button that shows the values you've selected and highlights errors for a single selected campaign, ad set or ad.
    2. The table will now include a "Check Setup" button to quickly review your settings for campaigns, ad sets or ads.

    Learn more about reviewing in Ads Manager.

  5. Enhanced creative reporting features

    The following enhanced features are now available in Ads Manager: new creative search and filter, new creative specific breakdowns, enhanced ads level context, new ad preview and comment review capabilities.

    Learn more about ads reporting features.

September 2018

The following features will become available in September:

  1. Click-to-WhatsApp ads in Ads Manager

    Using Ads Manager, you can now create ads that click through to WhatsApp. By choosing the Messages objective in Ads Manager, you can create a call-to-action button and set your ad destination as WhatsApp. Note that you'll need a business account on WhatsApp.

    Learn how to create ads that click to WhatsApp.

  2. Mobile-first video creatives

    Video Creation Kit enables you to convert existing static image assets into mobile-optimised video ads, which are 6 or 15 seconds in duration and built for 1:1 feed or 9:16 stories, using performance-tested templates.

    Learn more about mobile-first video creatives.

August 2018

The following features will become available during the month of August:

  1. Campaign budget optimisation update: The ability to turn campaign budget optimisation on or off when editing published campaigns is now available globally.

    2. Learn more about editing campaigns with campaign budget optimisation.

  2. Split testing updates: Three new split testing features are now available globally.

    These three new features allow you to incorporate rigorous testing and experiments into your existing workflows.

    1. Split tests can now be created from already running ad sets. This allows you to iteratively introduce new ads and ad sets, compare against what is already running and then seamlessly extend budgets to the winner of the split test.
    2. Test more than one variable at the same time. For example, you could test different creatives with different audiences.
    3. Split testing now supports the Brand Awareness objective, so you can easily run a split test on ads optimised to increase awareness for your brand.
    Learn more about split testing.

July 2018

The following features will become available during the month of July:

1. New upload and sharing flow for Custom Audiences

This month, we launched a new upload and sharing workflow for Custom Audiences created from a customer file within Ads Manager and the API. The changes include:

  • Terms of Service that need to be accepted when uploading or using a customer file Custom Audience.
  • When creating a new customer file Custom Audience, you'll need to specify the origin of the data.
  • A Business Manager admin will need to initiate a sharing relationship with another Business Manager in order to share customer file Custom Audiences to any ad account owned by that Business Manager. This only needs to happen once.
Learn more about uploading customer lists and sharing customer lists.

2. Dynamic creative updates

  • Combination level insights: the ability to view reporting metrics for the top combinations of your ads is gradually being rolled out this month.
  • Carousel format for dynamic creative is now available globally.
  • New objectives: Video Views, Reach and Brand Awareness are available globally. Lead Generation is gradually being rolled out this month.

Learn more about dynamic creative.

3. Updates to Instagram ads made in Ads Manager

The ability to promote an existing Instagram post in Ads Manager is now available globally.

Learn more about advertising a post on your Instagram business profile.

4. Campaign budget optimisation updates

The ability to turn campaign budget optimisation on or off when editing published campaigns is available globally.

Learn more about editing campaigns with campaign budget optimisation.

5. New guide: Common ways to use automated rules

This new guide in the Help Centre highlights common ways to use the automated rules feature in Ads Manager, including real-life examples and step-by-step instructions. See the guide here.

June 2018

The following features will become available during the month of June:

1. Dynamic creative updates

  • New format: Carousel is gradually being rolled out as a format for dynamic creative.
  • New objectives: Video Views, Reach and Brand Awareness will be gradually rolled out in June. These new objectives are particularly helpful if you're running brand and/or video campaigns. Lead Generation is also gradually being rolled out and will be fully available in August.
  • Combination-level insights: the ability to view reporting metrics for the top combinations of your ads will be gradually rolling out in June and fully available in July.

Learn more about dynamic creative.

2. Campaign budget optimisation for import/export

Campaign budget optimisation is now available when you import and export ads with Ads Manager. When campaigns using campaign budget optimisation are selected, you will now see the option to use the Import and Export feature.

3. Updates to Instagram ads made in Ads Manager

  • Instagram Stories available in automatic placements: Instagram Stories are now included as an automatic placement when creating an ad in Ads Manager.

    Learn more about creating ads in Instagram Stories.

  • Promote an existing IG post with Ads Manager: If you have an Instagram post that has already been published on your business profile, you can turn that post into an ad. This feature is gradually being rolled out in June.

    Learn more about advertising a post on your Instagram business profile.

4. Updated Ads reporting

Last month, we announced the roll-out of the new Ads Reporting experience. It is gradually being rolled out and is scheduled to be globally available this month. Ads reporting offers a range of new features, including a flexible user interface and pivoting capability that allows you to drag and drop metrics to custom-configure your report.

In addition to the flexible interface, Ads reporting will have the following features:

  • Drag and drop metrics and dimensions
  • Filtering
  • Sorting

Learn more about Ads reporting in Ads Manager.

Manage your ads

May 2018

The following features will be available in Ads Manager this month:

Updates to automated rules

We're adding new in-demand features and metrics to the automated rules tool to give you more control over how you automate your ads management. Some of the new features include:

  • New metrics and conditions like ROAS, Metadata conditions, cross-level rule filters.
  • New actions such as the option to unpause an ad, scale budget/bid and frequency customisation.
  • New features such as the ability to set a custom rule schedule, automated rules and Attribution window.

Learn more about automated rules.

April 2018

The following features will be available in Ads Manager in April:

Dynamic creative and Placement Asset Customisation (PAC) functionality within import/export

  1. Dynamic creative within the import/export feature in Ads Manager is now available globally. Dynamic creative is a tool in the updated Ads Manager that automatically delivers the best combinations of your creative assets. This means you can easily bulk import or export all of your asset variables without having to enter them individually.
  2. Placement Asset Customisation (PAC) within import/export is also now available globally. PAC conveniently allows you to choose tailored images or videos for some placements within one ad set.
Resources

March 2018

There are three Ads Manager updates to highlight for the month of March:

  1. The unification of Ads Manager and Power Editor into the updated Ads Manager is now available globally – We've combined the ad creation and editing features of Power Editor with the ease of use and familiarity of Ads Manager within a single user interface, which is stronger, easier to use and quick to adapt to your needs. Details about this new interface can be found in the January entry of this article.
  2. Improvements to our bulk editing functionality: We've expanded our bulk editing functionality so that you can edit more ad set and ad level fields in bulk than before to help you save time when managing and editing a high volume of campaigns.

  3. Dynamic creative ads in Ads Manager and the API: Dynamic creative is a tool in the updated Ads Manager that automatically delivers the best combinations of your creative assets. It finds the best ad creative combinations by taking the components of the ad (images, videos, titles, descriptions, CTAs etc.) and running different combinations of these assets across audiences.

    It is currently available in the quick creation workflow in Ads Manager. You can access this feature by selecting one of the eligible campaign objectives (Conversions, App Installs, Traffic) in Ads Manager, or through an API marketing partner/solutions provider.

January 2018

In September 2017, we introduced the updated Ads Manager interface, which combines the features of Power Editor and Ads Manager. As we continue to roll out this interface to all advertisers, there are a few features that advertisers should review:

  • Creating ads: There are two potential workflows for ad creation – guided creation and quick creation. Guided creation is similar to the original Ads Manager workflow and walks advertisers through the entire creation process. Quick creation allows you to create campaigns quickly and then create ad sets and ads at a later time. Learn more about creating ads in the updated Ads Manager.
  • Editing ads: When you want to edit your ads, you can make edits and publish these changes immediately, or you can make edits and save the changes for publishing later. Learn more about editing your ads in the updated Ads Manager.
  • Using reports: Reports are located in Ads reporting under the main menu of Ads Manager. You can also create and customise reports in Ads reporting. Learn more about building reports.
Watch the video below for a brief overview on the new features:

September 2017

We're combining Ads Manager and Power Editor into one platform called "Ads Manager", so that it is easier to create and manage your ads in one place. As we gradually roll out the new interface, advertisers may notice some differences.

So what does this mean for you? If you're currently using Power Editor, you won't notice any changes with ad creation and management, except for the new name. If you're currently using Ads Manager, you may notice some new features:

  • New workflow for creating ads: The updated Ads Manager allows you to create a draft campaign and then later create your ad sets and ads. You can use this workflow if you're an experienced advertiser, and you want the option to complete campaign steps out of order. You can also use the original ad creation workflow.
  • Review and publish: When you make edits in the editing side panel, you can just click Publish to publish changes. For some actions outside of the side panel, including importing ads and duplicating ads, you'll need to review changes under Review and publish and confirm the changes. Learn more about changing your ads.
Watch the video below for a brief overview on the new features:

August 2017

Improvements to the table in Power Editor

Power Editor now contains some of the same reporting features from Ads Manager. When you visit Power Editor, you'll be able to:

  • See the results of all ads in your ad account in the Account Overview tab.
  • Customise the columns in the reporting table to see the metrics you care about.
  • Use breakdowns to see the age of your audience, where they are viewing your ads, what devices they are using and much more.
  • Use suggested columns to see more data about your ads based on your objective, ad creative and more.
  • Create and save filters to search for specific ads or campaigns based on objective, delivery and more.
  • Create reports and export data about your ads directly in Power Editor.

As you use these features in Power Editor, you may notice some differences from Ads Manager:

  • You can't view overall ad performance data by age, gender, location and time in the Account Overview tab like you can in Ads Manager.
  • Saved filters from Ads Manager do not carry over to Power Editor.
  • When you export your ad performance data to a CSV or Excel file, some columns can't be exported.

These changes are being rolled out gradually and may not be available to you yet.

June 2017

Redesigned table in Power Editor

Power Editor has a new look and feel for the reporting table. Now when you visit Power Editor, you'll see the following changes:

  • The toggle to turn your ads on or off has been moved.
  • The columns have been reorganised in the table.
  • The columns are no longer split up into different reporting groups (such as Performance or Creative assets).

Before:

After:

April 2017

New design in Ads Manager

Ads Manager is now organised to help you work faster. When you need to find your campaigns, ad sets and ads, you can click the tabs in Ads Manager.

When you select your campaigns, ad sets or ads, Ads Manager automatically filters and shows your selected campaigns, ad sets and ads in each tab to make finding them easier.

For example, when you select a campaign, you can see the number of ad sets and ads in that campaign.

On the right-hand side of Ads Manager, you can open the toolbar to edit your ads, view the results of your ads in rich, visual charts and see a timeline of all updates made to your ads. When you want to edit your ad or view your overall advertising performance or history, click to tick the box next to the ad, then click .

Learn more about moving around in Ads Manager.

Showcase your products with a collection ad

Collection is a new ad format combining a video, slideshow or image with product images taken from a product catalogue on mobile. Collection is ideal for retail or e-commerce advertisers who want to show an inspirational video or image alongside their products.

Collection can help you:

  • Drive product discovery on mobile: Pair video or imagery with relevant products for a more engaging experience
  • Deliver a seamless browsing experience on mobile: People who tap on your ad can browse more products in a fast-loading, full-screen experience, without leaving the Facebook app.
  • Convert demand into sales: Get the most interested customers to continue to purchase on your website or app.

Learn more about advertising with collection.

Prevent ads from running next to certain types of content

You can now block your in-stream video, Instant Articles or Audience Network ad from running next to certain types of content by choosing the Exclude categories option under the Edit placements section of your ad set. Depending on your placement, you can block these categories:

  • Dating
  • Gambling
  • Mature
  • Tragedy and Conflict
  • Debatable Social Issues

Note: If you choose in-stream video as your placement, you won't be able to apply dating and gambling exclusions to the placement.

Learn more about blocking your ads from running next to certain types of content.

March 2017

Changes to objectives

Some marketing objectives have been moved into similar objectives:

  • Local awareness → Reach
  • Offer claims → Traffic and Conversions
  • Mobile app engagement → Traffic and Conversions
  • Mobile/desktop app installs → App installs

These changes don't affect any existing campaigns that you're running.

* Nguồn: Facebook