App ads on Facebook are the best way to get more people to install your app, use your app and take specific actions in your app – such as making a purchase or achieving a new level in a game. To get the most out of app ads, you can set up the Facebook SDK (Software Developer Kit) with your app in order to reach your most valuable customers, track actions that people take in your app and measure the success of your ad campaigns.

Learn more about installing the Facebook SDK and app events.

* Nguồn: Facebook